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The Toyota Prius Prime

The redesigned plug-in hybrid

The Toyota Prius Prime

One step ahead

The wind is in the sails for the electrification of the automotive world, as demonstrated by the arrival of several new models on the market. While some are brand-new players, Toyota has had the opportunity to be there for decades and takes advantage of this lead by presenting reliable, accessible, and consumer-adapted models. Therefore, Park Avenue Toyota introduces the Toyota Prius Prime, a hybrid model that has undergone interesting changes in 2023.

A changing vehicle for a changing market

The Toyota Prius has always been recognized for its futuristic and innovative design that didn't leave anyone indifferent. However, the new Toyota Prius Prime features a more understated and accessible style while still retaining its original charm. As one of the first hybrid models on the market, this model has managed to evolve both in terms of its appearance and what it conceals inside.

Introducing significant innovations in both performance and technology, this is the most powerful version of the model to date. It now accelerates from 0 to 100 km/h in less than 7 seconds, thanks to its 2 L four-cylinder engine and hybrid powertrain, offering a powerful yet fuel-efficient result. In fact, its new battery increases the electric mode range by 50% compared to the previous model. Thus, the total range of the vehicle can reach up to 962 km, aided by regenerative braking that helps recharge the battery.

As for the durability of the vehicle, the Toyota Prius Prime is built to last. Designed to reduce normal wear and tear, this hybrid model is made to avoid unpleasant surprises. For example, the gasoline engine goes into standby mode when in full electric mode, allowing it to preserve itself. The battery, on the other hand, is designed never to need replacement, and the model does not contain a belt, starter, or alternator that may require replacement. Thus, only the regular maintenance of a Toyota vehicle is likely to be necessary for most visits to the garage for the first eight years.

Good for a long time

With Toyota's unmatched reliability and the forward-thinking vision of the Prius, the Toyota Prius Prime is the perfect balance between environmental consciousness and financial confidence. With fuel consumption below 5L/100km and a fully electric range of up to 72 km, fluctuating gas prices will be the least of your worries. Being eligible for government subsidies of up to $5,000, you can obtain more information or book a test drive at Park Avenue Toyota by clicking the following link.